Talking dish series #02 | Are whiskey and space similar?

Hello.
Thankfully, since I wrote my last post,
This is Iizuka, who was able to actually do alcohol-related work.

I didn't take up the taste, but this time I will talk about sake. smile

Whiskey, the secret of deliciousness

It was the fall of the year before last that I became passionate about whiskey.
Also, I was fascinated by the "something different" taste depending on the bottle, and as I compared various drinks, I learned that the type of barrel wood changes the taste, and the taste spreads by mixing them. I was absorbed in the depth and fun of whiskey.

I also learned about whiskey from the internet and books. Among them, there was one knowledge that made sense, so I will introduce it.
That is, the deliciousness of whiskey is "created by mixing a wide variety of unblended whiskeys".

Did you know that tens or even hundreds of barrels of unblended whiskey were mixed in one cup of whiskey?

Whiskey where you can directly experience 1+1≠2

Even if you say "whiskey" in one word, there are various types depending on the difference in raw materials. In the liquor section of supermarkets, we often see Scotch whiskey made in Scotland and Japanese whiskey from Japan, but the majority of them are called "blended whiskeys". This is a whiskey made by mixing raw malt (barley) and grain (corn, etc.) with different ingredients, and the combination of ingredients with different tastes creates depth and interest in the taste. I feel that
The basic concept of blending is to use the strong character of malt whiskey as a flavor skeleton, and then wrap that character in grain whiskey with a mild taste to create a smooth and easy drink. That's what it sounds like, but when you actually add grain whiskey to malt whiskey at home, it's interesting because the grain makes the malt flavor stand out even more.
1+1=2 is not always true. You can feel it firmly from whiskey.

Even unblended whiskeys offer an interesting sense of diversity.
Single malt whiskey, which is said to consist only of malt whiskeys made at one distillery and allows you to enjoy the ``local flavor'' of that distillery, is actually made by mixing a variety of whiskeys. It is something that can be done.
For example, if there is a bottle called "Single Malt Nomura", it is not just a bottle of unblended whiskey made by NOMURA Co., Ltd. NOMURA Co., Ltd. but a mischievous unblended whiskey, a gentle unblended whiskey, a bittersweet unblended whiskey, etc. By combining a large number of unblended whiskeys in an exquisite ratio, we are able to create a taste that is typical of NOMURA Co., Ltd..
I think that the combination of diverse personalities makes the taste of whiskey complex and interesting.

A tasting kit that I love at home. When compared, the color, aroma and taste are completely different depending on the bottle.

The city is also made up of a “blend of individuality”

In that way, when you learn about the fun of whiskey that comes from diversity, the commercial space in the city is the same as whiskey. Sometimes I think.
For example, the old-fashioned shopping street is "single malt". While the color of the land is exuded throughout the shopping district, each store is unique, and I wonder if that diversity creates the fun of walking around the town.
In other words, a shopping mall is like a blended whiskey, where shops from all industries gather, and there is an experience that serves as the framework for that experience. I wonder if it creates a sense of envelopment, ease of shopping, and ease of surroundings.

The more complex the blend, the more "fun" it creates.

Recently, there has been an increase in the genre of new whiskey products called “world blended,” which is a mixture of unblended whiskeys from all over the world. If diversity is the basis of whiskey's deliciousness, then I can imagine that the taste of blended whiskeys collected from all over the world would be very delicious.
Similarly, commercial spaces have been mixed with elements from other worlds, especially those not intended to "sell things."

For example, in recent years there has been an increase in the number of places where you can enjoy your home garden on the rooftop of a commercial facility directly connected to a station. Even though you can buy vegetables at the supermarket downstairs, you dare to grow your own vegetables on the roof. It may seem strange at first glance, but if there is a field at the station that I commute to every day, I can easily go to see how the vegetables are growing. that's right. When I tried to grow them myself, I felt like I grew attached to the vegetables that are usually sold at supermarkets, and I thought it was a very nice example of "blend".

As an example that I was involved in, there is a "company museum that develops inside a commercial space." A corporate museum is also a place for PR, and it is common not to pursue direct profits there. However, if it is combined with a commercial space, we can expect synergy between PR and product sales, and above all, I learned that it will become a new and interesting place.

Whiskey tastes completely different depending on how you drink it. What I love about whiskey is that there are so many different ways to drink it, such as highball, straight, and on the rocks.

From left: rock, water, straight, highball

I would like to create a space where you can enjoy a different kind of fun each time through a variety of experiences, such as blending different worlds into a commercial space. There seems to be no end to research to find new flavors.

Until the end Thank you for reading.

* Click here for our track record of creating diverse spaces like whiskey unblended.