nomlog editorial department original project | Create a new space calendar

nomlog will soon be celebrating its second year since its birth.
From now on, under the theme of wanting to set up a new spatial experience by myself,
New content will be sent from nomlog editorial department.

The editorial staff will share their own ideas and send out new spatial experiences for the future.

nomlog editorial staff are responsible for various creative tasks in their main business, client work. We started planning this content at the end of last year with the idea of ``I want to actively develop creative activities on the media as an owned media that we operate!'' and have held several planning meetings..

However, as we move into the future, the situation is changing rapidly.
We believe that it is our mission to search for proposals that are suitable for such modern society.

The editorial staff will work together to deliver content with consideration for two social backgrounds, with the major goal of "exploring new spatial experiences".

Background 1 | Changes in Required Spatial Experiences

Online (virtual) and offline (real) intermingle in the environment surrounding people's lives, and the required quality of space is changing.
Telework and satellite offices are being used in workplaces, and opportunities for simulated experiences using XR technology are increasing at event sites. Services that combine the advantages of online and offline, such as encouraging customers to visit physical stores through online services, are becoming mainstream.

Background 2 | Changes in social conditions

Due to the epidemic of the new coronavirus, it is no longer possible for people to gather in one space and face-to-face conversations, making it a challenge to connect with people without sharing the same space.
Corporate activities are shifting to telework, communication is centered on online meetings and video distribution, and consumption is limited to the minimum necessary shopping behavior, and large numbers of people gather and enjoy music live, concerts, and museums. Space experience has been restrained.

Regarding background 2, although it is not possible to see what kind of changes may occur in the future, Owned media of NOMURA GROUP is responsible for the spatial creation and activation business As Seriously about "the best thing you can do now", and add humor so that you can feel a little bit of a bright perspective even when you are refraining from going out. We will send out information.

Theme｜Creating a New Spatial Calendar

A seasonal diary that records seasonal events that have been passed down since ancient times in Japan.
As professionals in spatial creation and revitalization, nomlog editorial department plans and implements spatial experiences for seasonal events using new methods that suit the current times, and creates a "New Kukan Saijiki" by disseminating reports and considerations. I will continue.

The first is "Hanami", which is indispensable during the cherry blossom season.

When most people think of cherry blossom viewing in general, they think of a space reserved under a blue sheet under the beautiful cherry blossoms, where a large number of people eat and drink together. It is not only a welcome party for close friends, but also a welcome party for colleagues at the company.

However, this year, due to the influence of the new coronavirus, outdoor cherry blossom viewing has been voluntarily refrained, and it is no longer possible to carry out "hanami" as usual. In addition, even after next year after the self-restraint is lifted, it will be possible to eat and drink outdoors. People, etc.... Based on the fact that there are people who have various worries, the editorial department thought about the "future hanami" from various perspectives.

Next time, we will tell you about the "future cherry blossom viewing" planning meeting by the editorial department.