Is the Google search window a magic mirror?

Yuichi Saito
齋藤 雄一
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Yuichi Saito

 

Think about the way of thinking in the ICT era

What's so great about Jobs' presentation?

The other day, when I was chatting with a young subordinate, the topic turned to "What's so great about Steve Jobs' presentation?" I have my own opinion, but I urged him, "This is a good opportunity, why don't you analyze it?"

― When I looked it up on the internet, there were various analyses, but what everyone was saying was quite different.
- yeah? ...have you seen the video?
― Oh, I haven't seen it yet.

I haven't seen it, YouTube. I didn't watch the video to analyze Jobs' presentation. Of course, until now, I had seen comments such as "do it copy and paste culture" or "do it digital native", but I was really surprised.
Oh, I still don't know. I have to tell you, you're not going to see it.

The illusion that there is a "correct answer" for everything in the world

I think it's good to google for a bit when writing a university thesis, or borrow similar evidence to write a proposal. Thank you very much for your help. But this Jobs case is more essential, and I feel a fundamental darkness.
When I reflect on various things and get insight into their psychology, I think that there is probably a floaty premise that the "correct answer" is written somewhere on the net. There are a lot of smart people in the world, and moreover, there will always be someone somewhere who has a correct analysis of the famous theme of Jobs' presentation. Well, you're not wrong, so it's fine to refer to it, but it's just "someone's idea".

Capture what you see and feel and put it into words

They are well aware that the information on the Internet is a mixed bag, and that they must carefully assess the information.
Because we are digital natives.
But that's why I think there's a truth somewhere.
I don't think I want to "cut corners" or "shortcut".
However, the means of "searching" is too much in front of us, and it will become like a spinal reflex.
After all, as people who make a living in planning, we first open YouTube and look at the presentation with a cold eye, away from the audience.
Everything should start here.
Capture what you see and feel and put it into words. The basic attitude of a planner is to question assumptions and common sense.
Well, I can't go see dinosaurs, so I have no choice but to refer to existing information, but if you're looking for a theory on google, let's watch YouTube.

Original analysis based on tabelog information

What happens when this turns around?
Do you use Tabelog? I am a heavy user of paid membership. I use it so much that I search even if I don't have a meal plan. That's why I have my own tricks,

  1. Scores tend to differ depending on the area, so it's just for reference.
  2. Find people with similar tastes and read their comments carefully.
  3. There is no doubt that even a poor food photo looks delicious.

I will analyze maniac from such a point of view.
Then, after all, even if the score is 3.9, there are many shops that I do not like.
However, if you think that the tabelog score is the "correct answer" for taste, even if you think it's not very delicious, you will be convinced that it is "good in the world" and adjust your own taste.
When there was no internet, I would read Tokyo Walker and look for shops, so if I went there and it wasn't good enough, I would have said, ``Isn't it? What is it? In other words, the boundary between the subjective and the objective becomes very vague.
This is very scary, isn't it?

Words I want to engrave in my heart

The super designer of the same period said something very nice.

“The important thing is to make others like what you like.”

What lovely words.

there is no right answer for creativity

There is no correct answer for creativity.
In the end, it all comes down to someone's likes and dislikes. However, in the end, no one benefits from inventing strange theories or arming yourself with evidence to avoid being judged based on your likes and dislikes.
It's just creating the illusion of "something that looks like the correct answer".
For a given issue, create a project or design that you think is good or that you like.
It may seem like an ego, but there's at least one person in the world who thinks, "That's the best."
However, as you may have noticed, this approach is completely opposite to the mentality of searching for the "correct answer" on Google, and I think that it is rather a minority force in society.

Mirror, mirror, the best in the world, the magic mirror, which is familiar with the phrase, reflected the only correct answer in the world. However, Google is still not a magic mirror.
But in a few more decades, I wonder if the day will come when AI's ability far surpasses that of humans and it becomes a magic mirror.

Illustrated by Yuka Iyama

The only thing that survives in the end is the ability to think.
I want to be good friends with AI.

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齋藤 雄一

Yuichi Saito

rule changer
Enrich people's sensibilities and enjoy the world