“Recommend each space” Relationship between entertainment and real space

What you need to live = food, clothing and shelter .

However, what is necessary for humans to live “humanly”?

Regarding the relationship between entertainment and real space,

As a "human", as a planner, I will consider.

 

To live like a human

 I believe that "entertainment" is necessary not only to live "as a living organism" but to live "humanly". The "respect for human beings" stated in our management philosophy also has something in common here. (Responding to diverse values, self-actualization, etc.)

 

< NOMURA Co., Ltd. Management Philosophy>

We are based on respect for human beings.​

by creating new value

Contributing to the creation of a rich human environment

 

< What is Nomura's respect for human beings?>

Nomura responds to the diverse values of the people who live in it and creates comfortable living environments.

In addition, based on the humanity of our employees, Nomura will create a place for self-fulfillment that is rewarding to work for.

 

As an idol fan, a theme park fan, and a professional baseball team fan, people often call me a fanboy. In thinking deeply about this theme, I felt that the “other me” who enjoys entertainment is a great emotional support in my daily life.

 

What you need to maintain your body is to work, earn money, live a life, and be fulfilled.

What you need to do to keep your spirit is to be yourself from the bottom of your heart.

 

In my "off" time, watching idol live performances, watching theme park videos, and watching live baseball videos gives me the energy to work and live hard in my "on" time. has become

An entertainment experience that enters the everyday space experienced during the corona wreck

However, during the COVID-19 pandemic, for the first time, I experienced a life where I could enjoy entertainment only online.

Idol live performances, which used to be uneasy about winning or losing every live, can now be purchased at home for all performances. I refrained from going to theme parks and started watching videos of past shows. I started watching professional baseball games only when they were broadcast on TV.

 

At first, it was fresh and fun.

Even now, I think that there are good things that are unique to online.

 

You can watch the idol's face big for about half the price of watching at the venue, and you can watch the video of the theme park show as many times as you like even if you don't win the lottery. , Professional baseball games are fun to watch while looking at the commentary of various people on SNS.

But something is missing.

With that feeling, I was trying to get used to the entertainment that I enjoyed during the corona crisis.

Is entertainment all you want is the content itself?

Two and a half years have passed since the new coronavirus began to spread in 2020, and entertainment is gradually returning to real space.

Idol live performances will be a hybrid of audience and distribution. Theme park shows are also seeing an increase in the number of attendees and the number of performers day by day. The professional baseball games have also recovered to the number of mobilizations close to full capacity every day.

However, in live performances with an audience, although you can see the images on the monitor, depending on the seat, the idols are like peas. Theme park shows won't even come true if you don't win the lottery. Even in a professional baseball game, unless there is a request to the umpire, "Strike?", "Out? Safe?"

 

that? Maybe online is better for cost performance? fun?

I was vaguely thinking about that while participating in the events in the real space that were gradually reopened.

 

Extraordinary space, five senses, and synesthesia

However, as I touched on entertainment in the real space several times, I learned this feeling.

 

“It’s not just about the pictures you see and the sounds you hear…

For each space where content exists,

I may have been pushing

 

At an idol concert with an audience, the glare of the lighting, the sound pressure of the sound, the smell of gunpowder from the special effects, the confetti falling on the shoulders and the palms of the hands hurting from the forceful clapping.

At the theme park show, the joy of winning the lottery explodes and the feeling of hugging with friends, the joyful eye contact, the dance and production that can only be done on that day, and above all, the breathtaking sounds of the audience next to me. The state of wiping tears of emotion.

At a professional baseball game, the strong sunshine, the direction, strength, and smell of the wind that day, the movements of all the players that cannot be captured in the video, the nostalgic smell of stadium gourmet sauce, and the sense of unity in the support of the audience.

 

I realized that most of what I was looking for in entertainment was in real space.

 

In addition to the beauty of the floor, wall, and ceiling designs, I was happy to share the same five-sensory experience (= synesthesia) in the same space.

Excerpt and re-edited figure from "Quantitative analysis and evaluation based on psychology, brain activity and behavior measurement of high-presence video/Hiroshi Ando"​

 

Instead of "receiving information" through sight and hearing in the "everyday space",

By putting yourself in an “unusual space” and immersing yourself in a space where you can feel a sense of unity with the surrounding audience and “push”, you have time to “be yourself from the bottom of your heart.” I noticed.

 

Entertainment space for everyday and extraordinary

We have many professionals in the entertainment space and real space, but this article was written from the fan's point of view.

Commercial facilities, where I mainly engage in planning work, are places for shopping that support the daily “everyday space”, and are also “non-daily spaces” where people go out of their way to go out for leisure on weekends, and sometimes provide various forms of entertainment. There is also.

"Provide joy and excitement to customers" The value we provide is to create an "extraordinary space" that is different from the everyday space such as your home, and the end users who are immersed in it““Joy and excitement” that allows you to be yourself” I feel that it is to provide

 

“For each space, push“

 

It may be to find a place for yourself to “live like a human being”.